10 good reasons!

Whether we are talking about direct marketing methods of tradidional surveys or market research such as printed questionnaires or face-to-face interviews, online surveys boast numerous benefits for companies.


 Speed and efficiency

Setting up an online survey and collecting information is first proving much speedier than undertaking a telephone or a face-to-face market study, hence reducing time constraints substantially. Approximately 60-80% of responses are received within 48 to 72 hours following the initial email, with additional responses being boosted following a chaser email sent within one week or ten days of the initial campaign.


 Reduced and controlled costs

Studying customers’ purchasing behaviours, evaluating their levels of satisfaction as regards products or services will prove much less costly using an online survey strategy. Savings made in terms of human resources, printing costs, data input or even technical problems avoided can then be allocated to more productive activities for the company’s or organisation’s entire benefit.


 Technological barriers overcome

Entrusting the conception and production of your online survey or study to Enquetesenligne.fr will allow you to overcome any technical barriers: your survey, study or poll will be taken care of from A to Z. Professional advice and guidance will be available throughout the various steps of the project, from the definition of your objectives, through to copywriting the questions, handling and managing your clients’ database, hosting and collecting responses, right through to collecting, analysing and presenting the results.


 Quality and reliability

Unlike telephone or street marketing interviews where respondents must provide their answers in a specific and short period of time, online surveys allow a great deal of flexibility since participants may respond when they elect to, without any pressure whatsoever, at lunchtime, at the office or in the comfort of their own homes. Because respondents are not obliged but choose to respond proactively to a survey, this in turn provides your company with the assurance that responses will be more qualitative and constructive.


  Interactivity

An online survey allows the possibility to use media interactivity in order to enrich your company’s economic intelligence. Who are my website’s visitors? How many times do they visit the site? Are they satisfied with the ergonomy, navigation, design, contents? As many answers that, thanks to direct feedback from respondents, will then contribute to improving your website in the event of a planned revamping for instance.


 Flexibility et adaptability

Both qualitative and quantitative questions can be tackled in a speedy and targeted manner thanks to online surveys and market studies. Well structured ans designed, surveys become genuine sophisticated multimedia surveys with room for creativity. They can be customised according to a company’s brand identity, so as to contribute to developing its image and reputation amongst the selected target audience(s).


 Wider targeting and accessibility

The cost of a traditional paper survey that will allow a company to learn about its clients’ and prospective clients’ needs, purchasing behaviours or opinions is often proving very prohibitive for many companies. Online surveys allow a wider number of companies to actually have access to this type of business intelligence, pre-requisite of any company’s healthy current and future development. Finally, a much larger sample can be targeted using an online surveys, contributing to making results even more reliable.


 Management made easy

A single service provider dedicated to your project to undertake your Internet survey or market study from setting up the objectives, copywriting questions, handling all technical aspects through to collecting, analysing and presenting the results. From a geolocalisation viewpoint, centralising surveys eases management, follow-ups, access to results and adaptation and localisation for international markets.


 Non biaised independent results

Because online surveys are very often conducted anonymously, respondents’ answers (internal or external to your company or organisation) cannot be influenced by the researcher or interviewer. Furthermore, Enquetesenligne.fr guarantees complete independence and confidentiality, particularly in sensitive situations where surveys are undertaken amongst employees: satisfaction surveys related to Works Council’s services, surveys on the use of an HR intranet or surveys aimed at evaluating managers’ performances.


 France and beyond!

Your company is contemplating developing its activities internationally? You have nurtured and matured your thoughts and you are now ready to jump? Before making your final decision, ensure that your products or services do match your prospective clients’ requirements and needs in export markets by asking them directly! Capitalising on its international expertise, Enquetesenligne.fr will help you drive your highly strategic international projects in the right direction, allowing your company to reach another level in its global development.