Multilingual translation agency

Services required :

- Strategic marketing advice

- Operational assistance in designing and undertaking an online market research survey

« We wanted to develop our direct clients’ portfolio so as to increase our profit margins. We then decided to learn more about regional companies and their requirements so as to validate the following hypothesis : have regional companies ad hoc or recurring needs in terms of translation services ?

As we had already successfully completed another marketing project with its founder, we naturally turned to Enquetesenligne.fr ’s customised services. Focusing on a double objective consisting in undertaking a market study on the one hand and detecting potential new clients on the other hand, Enquetesenligne.fr designed an online questionnaire that included 10 well-targeted questions. This questionnaire along with the email inviting respondents to reply were customised using our logo and brand identity, and then sent to 200 companies based in Brittanny.

This online market research allowed us to confirm the initial hypothesis and prepare the ground for the telemarketing campaign that immediately followed. The results led our company to make an informed decision and concentrate our commercial resources towards more buyoant markets outside the Brittanny region, so as to increase both our turnover and profit margins ».

Mrs Véronique Violante, Managing Director, Com'Excel