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Online management consultants network

Company : Proconsult.fr, edited by Cogitem, management consultants

Services requested :
• Strategic marketing advice and operational assistance
• Development of a new brand and visual identity
• Devising and managing an online market research from A to Z

Testimonial : « The main objective that led to conducting an online market research consisted in killing three birds with one stone :

  
  • undertaking an online market research amongst prospective clients with a view to defining the marketing, commercial and communication strategy on the one hand,
  • developing the company's image whilst communicating about all our services at the same time,
  • and finally detecting prospective clients !

Enquetesenligne.fr tackled all strategic aspects from the outset such as Proconsult.fr positioning, key messages and also Unique Selling Points to put forward. Having perfectly diagnosed the market environment, Enquetesenligne.fr elaborated a customised market research so as to identity the various elements of the marketing mix.

The questionnaire and email inviting contacts to respond to the study were then customised according to the newly created visual identity and sent to our database of 3500 contacts.  

  This online market research only stands as the emerging tip of the iceberg, since more actions are planned in the future such as more traditional emailing campaigns later in 2008 in order to reinforce Proconsult.fr's image and develop the number of consultants registered on the plateform as well paid subscriptions to the service. »

Mr Yves Meistermann, Founder of Proconsult.fr